Digital Marketing Diploma

Digital Marketing Diploma

Through this diploma, you will be able to market your brand professionally and with ease, as you will learn tools and things that will help you reach your audience with ease, speed and professionalism

 
  •  Marketing Definition
  • Traditional Concept Of Marketing
  • Modern CONCEPT Of Marketing
  • Customer Behavior
  • Marketing Mix (4P’s)
  • What is Digital Marketing
  • Pros & cons of Digital marketing 
  • Digital marketing Channels
  •  Digital Marketing Best Practices
  • Facebook 
  • Instagram 
  • Linkedin 
  • Twetter 
  • YouTube 
  • TikTok
  • Snapchat 

– Google Ads overview
– Create Google Ad Account
– Research Keywords with the Google Keyword Planner
– Keyword Analysis
– Creating Ad Campaigns
– GSN & GDN & Video Campaigns
– Campaign Optimization
– Analyzing and Reporting Campaign Performance
– Managing Bidding and Budgets
– Create Negative Keyword

WordPress Overview
– Host Free
– WordPress C-Panel
– WordPress Basic
(Blog / Pages / Editing)
– Themes / Widgets / Menus
– Plugins
– Security / Updates
– Web Host / Backup

Introduction in SEO
– SEO overview
– How to Create Your Blog
– How to optimize your website & blog for SEO
– Generate optimized content for SEO
– How to make keyword research
– On page factors
– On page analysis
– Off page factors
– Google search console
– Google analytics
– Planning

How to build digital marketing strategy
– How to define your target audience and your market
– Competition analysis
– SOSTAC Model
– Setting your goals
– Set the success metrics
– How to execute the strategy

  • How To Create Online Store 
  • CPO Campaign
  • Scaling 

Tools for social media management
– Tools for design
– Tools for getting the latest digital marketing updates
– Tools For Free Marketing
– Other Tools

  • Analysis Tools 
  • Google Analysis 
  • Google Search Console 
  • Google Tag Manager 

Sign Up

Lectures

28 Lectures

Hours

84 Hours

Price

6000 EGP

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